Google launches CPA network

Google has launched its new money making network which works through cost-per-action, or CPA. This network will pay its members only if users perform actions such as purchasing or leaving details for sales leads etc. This has a big push away from adsence model which if very susceptible to click fraud.

Members of adsense have been asked to use the trail of this new product. Peoples thoughts of the product so far are mixed but I believe that it's a good thing allowing advertisers a better rate for investing in the advertising space, which can only lead to better advert placements - right??